A job to get a bad reputation is if they do something bad or show something bad. for an example if they sell stuff with toxins or something dangerous and someone finds out that there are toxins in that product than there company will have a bad reputation. the only way to get your reputation back to normal  or even close that you would have to prove that you have done something to fix it or repair it. But to get it to an even better item that you would have to give them there money back or give away free stuff to get your reputation back to normal